Alice Taylor: Forterro’s Strategic Leader in Cloud, AI and Corporate Transformation

Alice Taylor is a British technology strategist chartered accountant and business transformation leader who currently serves as Chief of Staff at Forterro a leading European provider of industrial software solutions for the midmarket. She joined Forterro in October 2025 following a distinguished career that began at PwC UK where she progressed from graduate entry through to Senior Manager building expertise across chartered accountancy strategy consulting and cloud transformation. During her time at PwC she led a joint go-to-market initiative with Amazon Web Services combining strategic partnership development with hands-on commercial execution a piece of work that became one of the defining achievements of her pre-Forterro career. Prior to her second stint at PwC she also worked at AWS directly in customer engagement and cloud solutions roles that gave her an inside understanding of how one of the world’s most significant cloud technology businesses operates from the client-facing side. She holds a Bachelor of Arts degree from the University of Reading and qualified as a Chartered Accountant through her graduate training at PwC before pivoting into technology strategy. Her appointment as Chief of Staff at Forterro in October 2025 placed her at the heart of one of the most ambitious European enterprise software businesses in the industrial midmarket segment and represented the fullest expression to date of a career built at the intersection of financial discipline strategic thinking and technology leadership.

Quick Facts: Alice Taylor

Alice Taylor: A Strategic Mind Shaping the Future of Enterprise Technology

What makes Alice Taylor a distinctive figure in the European enterprise technology landscape is the combination of financial rigour and technology fluency that she has built across more than a decade of professional development at some of the most demanding organisations in their respective fields. Starting as a Chartered Accountant and then deliberately pivoting into technology strategy is not the most common career path and it produces a particular kind of professional who can think simultaneously about the financial reality of transformation programmes and the technical and strategic dimensions of the change those programmes are designed to produce. That dual fluency: the ability to ground ambitious technology visions in commercial and financial reality while also understanding the technical landscape well enough to make credible strategic recommendations: is one of the rarer and more valuable qualities in the enterprise technology advisory world and it is the quality that has driven every significant career development Alice has made since beginning her professional life at PwC in 2013.

Early Life and Background of Alice Taylor

The specific details of Alice Taylor’s early life including her family background and upbringing have not been made publicly available which is consistent with the professional rather than personal nature of the public profile she has built across her career. What is known is that she attended the University of Reading where she completed a Bachelor of Arts degree before joining PwC UK as a graduate in 2013. The University of Reading is a well-regarded British university with particular strengths in business economics and the sciences and her choice to study there reflects an early academic orientation toward the kind of analytical and commercial thinking that has underpinned everything she has built professionally. Her decision to pursue a career at PwC directly from university rather than taking an alternative path reflects both a clarity about the direction she wanted to go and an early recognition that the professional training available through the large accountancy and advisory firms was the most rigorous and most comprehensive preparation available for the kind of career she had in mind.

Academic Journey and Education

Alice Taylor completed a Bachelor of Arts degree at the University of Reading before joining PwC UK as a graduate in 2013. At PwC she underwent the rigorous professional training programme that led to her qualification as a Chartered Accountant one of the most respected and demanding professional qualifications in the British business world requiring a combination of academic study professional examinations and supervised practical experience across several years of work. That qualification gave her a foundation in financial analysis audit practice and commercial judgement that has informed everything she has done in her subsequent technology-focused career. The pivot from chartered accountancy into technology strategy which she made during her years at PwC reflects both a recognition of where the most interesting and most consequential work in the advisory world was moving and a genuine personal interest in the technical and strategic dimensions of how organisations use technology to transform their operations and competitive position. Her education at Reading and her professional qualification at PwC together created the dual foundation of academic analytical grounding and rigorous professional credentialing that has underpinned her subsequent career development.

Alice Taylor’s Entry Into the Technology and Business World

Alice Taylor began her professional career at PwC UK in 2013 as a graduate joining through the firm’s well-established graduate programme and beginning the training that would lead to her Chartered Accountant qualification. PwC is one of the Big Four professional services firms and joining as a graduate in 2013 placed her within one of the most demanding and most rigorous professional training environments in British business. Her early years at PwC were focused on building the financial and accounting expertise that underpins the Chartered Accountant qualification but the trajectory of her career from those early years reflects someone who was always thinking beyond the immediate technical demands of her professional training toward the broader strategic and technology questions that were beginning to reshape the advisory landscape. Her decision to pivot from the accounting side of PwC into technology strategy was the defining professional choice of her early career and it set the direction for everything that followed including her work at AWS and her eventual appointment at Forterro.

Alice Taylor’s Career at Forterro

Alice Taylor joined Forterro as Chief of Staff in October 2025 following her senior manager role at PwC UK where she had led the cloud transformation go-to-market initiative with Amazon Web Services. Forterro is a leading European provider of industrial enterprise resource planning software serving more than twenty five thousand industrial businesses across Europe and North America and operating with revenues in the one hundred to two hundred and fifty million dollar range. The company was founded in 2012 and has grown through a combination of organic development and strategic acquisitions into a category leader in the industrial midmarket software segment with significant presence across Europe’s major production economies. Her appointment as Chief of Staff placed her in direct working relationship with Forterro’s Chief Executive Officer Dean Forbes and the company’s board with responsibility for ensuring strategic alignment across the organisation efficient decision-making at the executive level and the translation of high level strategic direction into actionable plans and programmes across the company’s expanding European footprint. Forterro had announced a partnership with Amazon Web Services in March 2025 and Alice’s background in exactly that relationship at PwC made her appointment a particularly well-aligned strategic hire.

Alice Taylor’s Leadership in Cloud and AI Strategy

Cloud and artificial intelligence strategy are the two areas where Alice Taylor’s expertise is most specifically developed and most directly applicable to the challenges Forterro is navigating in its current phase of growth. Her work at PwC leading the joint go-to-market initiative with Amazon Web Services gave her practical experience at the intersection of cloud strategy and commercial execution that relatively few people in the advisory world have developed at the same depth. Her earlier work at AWS itself in customer engagement and cloud solutions gave her an inside understanding of how the world’s leading cloud provider thinks about its customers their needs and the solutions it develops to address them. That combination of client-side advisory experience and provider-side commercial experience gives her a perspective on cloud transformation that is more rounded and more practically grounded than either dimension alone could produce. At Forterro where the core strategic challenge involves helping thousands of industrial midmarket businesses migrate from legacy ERP systems to modern cloud-based AI-powered alternatives that expertise is directly and immediately applicable.

Alice Taylor’s Approach to Corporate Transformation

The approach to corporate transformation that Alice Taylor has developed across her career is built on a combination of strategic clarity operational discipline and a deep understanding of the human and organisational dimensions of change that large technology transformation programmes always involve. She has described the opportunity at Forterro in terms that reflect this philosophy: emphasising the clarity of purpose she found in the organisation the pace of change that attracted her and the importance of embedding routines that drive accountability alongside the more visible elements of strategic ambition. That emphasis on accountability and operational rhythm alongside the higher-level strategic work reflects someone who understands that the gap between a compelling strategy and a successful transformation programme is almost always filled by the quality of execution rather than the quality of the original vision. Her background as a Chartered Accountant gives her a particular credibility in holding organisations accountable to the financial and operational realities of transformation work rather than allowing strategic ambition to drift away from practical delivery.

Alice Taylor’s Most Notable Work and Achievements

The most significant professional achievement of Alice Taylor’s career before joining Forterro was her leadership of the joint go-to-market initiative between PwC UK and Amazon Web Services at PwC where she served as Senior Manager. That initiative combined strategic partnership development between two of the most significant organisations in their respective fields with hands-on commercial execution including leading the sales and go-to-market activities for cloud transformation specifically focused on AWS. Building and managing a strategic partnership between a Big Four professional services firm and one of the world’s largest cloud providers at the senior manager level requires both the technical credibility to engage substantively with AWS’s cloud expertise and the commercial and relationship skills to manage a complex multi-stakeholder partnership effectively. That combination of technical depth commercial execution and relationship management at that scale is a genuinely unusual achievement for a professional in the mid-career stage and it reflects the quality of Alice Taylor’s professional development across her years at PwC and AWS.

How Alice Taylor Influences the Technology Industry

Alice Taylor’s influence in the technology industry operates primarily through the direct impact of her work at Forterro where her role as Chief of Staff gives her meaningful input into the strategic direction of a company serving more than twenty five thousand industrial businesses across Europe and North America. Forterro’s mission of helping industrial midmarket companies replace ageing legacy ERP systems with modern cloud-based AI-powered alternatives is one of the more consequential technology transformation challenges in the European industrial sector and the quality of the strategic leadership and execution that Alice brings to that work has direct implications for the competitiveness and operational effectiveness of thousands of manufacturing and industrial businesses across the continent. Her expertise in the AWS partnership which is central to Forterro’s cloud strategy also gives her a specific and valuable influence on how that partnership develops and deepens in the months and years following her appointment.

Life Outside the Boardroom

The details of Alice Taylor’s personal life and interests outside of her professional work have not been made publicly available which is consistent with the professional focus of the public profile she has built across her career. What is known from her professional trajectory is someone who has made a series of deliberate and well-considered career choices across more than a decade of professional development reflecting a clarity about professional direction and personal ambition that suggests someone with a strong sense of what they want to achieve and how they want to achieve it. Her willingness to make the significant career move from a well-established Senior Manager position at one of the world’s largest professional services firms to a Chief of Staff role at a fast-growing European software company reflects both professional confidence and a genuine appetite for the challenge of building something at speed rather than operating within the established structures of a large incumbent organisation.

Alice Taylor’s Values and Leadership Philosophy

The values and leadership philosophy that define Alice Taylor’s professional approach are most clearly visible in the words she used to describe what attracted her to Forterro and what she hopes to contribute there. She described the clarity of purpose and pace of change at the company as immediately compelling emphasising that she was drawn not just to the opportunity but to the quality of the leadership team’s commitment to executing on their ambitions. Her description of her goals at Forterro centred on building momentum embedding routines that drive accountability and ensuring that Forterro’s AI strategy positions the company at the forefront of the industrial midmarket’s digital transformation. That combination of momentum building accountability embedding and strategic positioning reflects a leadership philosophy that is simultaneously ambitious about outcomes and disciplined about the operational foundations that make ambitious outcomes achievable. Her Chartered Accountant background gives that philosophy a grounding in commercial and financial reality that prevents strategic ambition from becoming detached from practical delivery.

Alice Taylor’s Impact on Enterprise Software and Business Strategy

Alice Taylor’s impact on enterprise software and business strategy is still developing given her relatively recent appointment to the Chief of Staff role at Forterro in October 2025 but the trajectory of that impact is already visible in the strategic context of her appointment. Forterro announced its partnership with Amazon Web Services in March 2025 and Alice’s appointment with her deep background in exactly that relationship brought important strategic continuity and expertise to the company’s most significant technology partnership. The company closed 2025 with what it described as powerful momentum delivering standout growth across cloud recurring revenue and customer success and Alice’s contribution to the strategic alignment and execution discipline that produced those results is part of the story of that momentum even in the relatively short period since her appointment. Her longer-term impact on how Forterro positions itself in the European industrial midmarket software landscape how it develops and deepens its AWS partnership and how it helps thousands of industrial businesses navigate the transition to cloud-based AI-powered ERP systems will be one of the more interesting professional stories to watch in European enterprise technology over the coming years.

Interesting Facts About Alice Taylor

A few things about Alice Taylor stand out when you look at her career and professional background closely. She holds a Bachelor of Arts degree from the University of Reading. She joined PwC UK as a graduate in 2013 and progressed to Senior Manager over approximately twelve years making her a long-serving and trusted member of the PwC team before her departure. She qualified as a Chartered Accountant during her graduate training at PwC before making the deliberate pivot into technology strategy. She worked at Amazon Web Services in customer engagement and cloud solutions roles before returning to PwC. At PwC she led a joint go-to-market initiative with Amazon Web Services combining strategic partnership development with commercial execution across cloud transformation. She was appointed Chief of Staff at Forterro in October 2025 joining the executive board of a company serving more than twenty five thousand industrial businesses. Forterro had announced its partnership with Amazon Web Services in March 2025 making Alice’s appointment with her specific AWS expertise a particularly well-aligned strategic hire. And Forterro’s CEO Dean Forbes described her as combining strategic insight with operational discipline and having a rare ability to support leaders in high-pressure fast-moving environments.

Where Is Alice Taylor Today?

As of 2026 Alice Taylor continues to serve as Chief of Staff at Forterro working directly with CEO Dean Forbes and the board to align priorities streamline decision-making and translate the company’s strategic ambitions into actionable programmes across its expanding European footprint. Forterro closed 2025 with strong momentum in cloud recurring revenue and customer success and Alice’s role in embedding the operational accountability and strategic alignment that supports that momentum continues to develop. The company’s partnership with Amazon Web Services which Alice’s specific expertise is well-positioned to strengthen and develop remains central to Forterro’s cloud transformation strategy for its industrial midmarket customers and the coming months are likely to see that partnership deepen further. At a stage in Forterro’s growth trajectory where the translation of strategic ambition into consistent operational execution is one of the most critical success factors Alice Taylor’s particular combination of financial rigour strategic clarity and technology expertise places her in exactly the right role at exactly the right moment.

FAQS About Alice Taylor

Who is Alice Taylor at Forterro?
She is the Chief of Staff at Forterro a leading European provider of industrial software solutions appointed to the role in October 2025. She works directly with CEO Dean Forbes and the board to align strategic priorities streamline decision-making and translate strategy into action across the company’s European operations.

What is Alice Taylor’s professional background?
She began her career at PwC UK in 2013 as a graduate qualifying as a Chartered Accountant before pivoting into technology strategy. She later worked at Amazon Web Services in customer engagement and cloud solutions before returning to PwC as Senior Manager where she led the joint go-to-market initiative with AWS. She joined Forterro in October 2025.

What is Alice Taylor’s educational background?
She holds a Bachelor of Arts degree from the University of Reading and qualified as a Chartered Accountant through her professional training at PwC UK.

What is Alice Taylor’s expertise?
Her core expertise spans cloud strategy digital transformation AI-driven business strategy financial management and corporate transformation. She has specific depth in the Amazon Web Services ecosystem developed through her work at both AWS and PwC.

What does Forterro do and why is Alice Taylor’s role important?
Forterro is a leading European provider of enterprise resource planning and industrial software solutions serving more than twenty five thousand industrial businesses across Europe and North America. Alice’s role as Chief of Staff is important because she works directly with the CEO and board to ensure strategic alignment and translate high-level ambitions into operational reality across a rapidly growing and expanding business.

Final Thoughts

Alice Taylor’s career to this point is one of deliberate and well-considered professional development across more than a decade that has produced a genuinely distinctive combination of financial discipline strategic thinking and technology expertise. She started as a graduate accountant at PwC built the professional foundations that the Chartered Accountant qualification represents made the deliberate pivot into technology strategy gained inside experience at Amazon Web Services and then returned to PwC to lead one of the firm’s most significant technology partnership initiatives before making the move to Forterro as Chief of Staff at a critical phase of the company’s European expansion. Each step in that career has been intentional and has built directly on what came before producing someone whose value to a fast-growing enterprise technology company comes from the rare combination of all three dimensions working together rather than from any single one of them in isolation. Her appointment at Forterro in October 2025 represents both the fullest expression of what she has built so far and the beginning of what is likely to be the most consequential and most visible phase of a career that is clearly still developing toward its most significant achievements.